And that contributes to a traffic decrease.” “I don’t have hard data, but I think there are substantially fewer titles. “That effect has been diluted, starting with Amazon, but Barnes & Noble is diluting it themselves,” Mr. Part of the appeal of the original book superstore concept was that having lots of titles pulled in shoppers, Mr. Mike Shatzkin, chief executive of the Idea Logical Co., New York-based publishing consultant, says he believes Barnes & Noble’s projected sales decline isn’t just about consumers embracing digital books and shopping less at bookstores: It’s that Barnes & Noble’s stores don’t have as many books… “They’re taking fewer titles, and fewer copies of the titles they pick.”… Trachtenberg spoke to a few people, including our fearless leader Dennis Johnson, about how Barnes & Noble’s dwindling inventory has affected its business:īarnes & Noble has become “a much more cautious company,” says Dennis Johnson, co-publisher of Melville House, a New York independent publisher. To be fair, the Zune Nook is partly to blame for this drop in revenue, but yesterday The Wall Street Journal’s Jeffrey Trachtenberg took a look at another possible culprit: that B&N is “reducing the range of titles it stocks, as it gives more floor space to toys, games, and other products that generate high profit margins” and that this strategy is driving book-lovers-ostensibly the base of a bookstore-to Amazon. And, while the Zune Nook’s catastrophic failure has rightfully received a great deal of attention over the last few days, there were a number of other uncomfortable and unfortunate truths in the report, including that Barnes & Noble is maybe not that good at selling books anymore, either (though it is still better at selling books than it is at selling tablets): the company’s retail revenues fell 10% in the fourth quarter of last year and 5.9% for the year. On Tuesday, the embattled baby changing station Barnes & Noble released its quarterly report and announced that it would no longer produce the Zune Nook tablet in house. The saviors of every struggling 21st century business: board games.

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